GrandRapidsGolfLesson.com used the lost customer campaign. We sent it to 96 lost customers. We also S&D'd the one page sales letter generously provided by 3D Mail Results. The boomerang sales letter generated a 2% response rate bringing back 2 customers for an immediate profit of $297 plus an ongoing monthly subscription of $9. The compass sales letter went out second and generated an immediate response of $1,437. In all to date the mailings cost $576 for postage, staff, envelopes, copies, and the 3D items. The mailings generated $1,788 for a 310% ROI.
Scott Seifferlein
PGA Golf Pro
GrandRapidsGolfLesson.com
Grand Rapids, MI
These Three Items are a Pefect Way to Reactivate Your Old or Lost Clients!
Every good marketer knows that there's gold in re-activating lost clients. Why spend money on cold prospects when you have a wealth of leads in your own database. Use a 6.5" x 9.5" or larger envelope.
Step One -10" Boomerang
Sample Headlines:
"We Want You Back!"
Use a 9.5" x 6.5" or larger envelope.
Step Two - Compass
Sample Headlines:
"Are You Lost?"
Step Three- Plastic Buy
"This is the Last Time I'm Going to Bug You"