Sample Headlines:
“You’ll Sleep Like a Baby When You _________”
“7 Ways to Continue To Make Millions in Real Estate In Today’s Market and Sleep Like a Baby”
“Photographers Who Read This Letter Will Sleep Like A Baby When They Learn the 7 Secrets TO Making 6 Figures a Year in Your Studio Business”
“Who Else Wants to Protect Your Home and Investments and Sleep Like a Baby Knowing Your Roof Won’t Leak”
“If You Want To Sell Your House, You’ll Sleep Like a Baby When You Know the 9 Secrets To Getting Top Dollar in Today’s Market”
“Security Systems so Advanced, You’ll Sleep Like a Baby Every Night (and make sure that one in the room next to you does too)”
“Message Therapy Guaranteed to Remove Your Back Pain, You’ll Sleep Like a Baby After Your First Visit”
“Sleep Like a Baby Knowing Your Money is Safe From the Government”
“Sleep Like a Baby Knowing Your Child’s Success in School is Guaranteed”
If you read Dan Kennedy's NOB.S. newsletter, you have seen his suggestion to use a pacifier to create a drect mail piece. What are you waiting for?