No one can resist opening this and reading your letter.
Sample Headlines:
“Since You’ve Thrown Away My Previous Two Letters I Thought I Would Save You The Effort.”
“Last Chance, Don’t Throw Away This Incredible Opportunity”
“Are You Throwing Away Sales in Your Retail Business?”
“Are You Throwing Away Sales in Your Restaurant Business?”
“Are You Throwing Away Sales in Your Travel Agency Business?”
“Are You Throwing Away Sales in Your Auto Repair Shop”
“Are You Throwing Away Sales in Your Window Washing Business?”
“Are You Throwing Away Sales in Your Sudio Photraphy Business?”
“How to Make Sure Your Direct Mail Doesn’t End Up in This”
“I Found Your Enrollment in the Trash. Are You Sure You Can Miss This?
“Previous Attempts Have Ended Up in the Trash, So I Thought I Would Save You Some Time Today”
The trash can is 4" tall and 4" wide at the top, it's widest part.