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Secret Decoder Pen
SKU D31106
Minimum Order
8 Case(s)
Quantity:    
Order in Case Quantities Only. 12 Pieces Per Case. Minimum Order 8 Cases. Priced Per Piece.
Cases Total Pieces Price per Piece Total
8 96 $0.95 $91.20
42 504 $0.82 $413.28
84 1008 $0.65 $655.20
168 2016 $0.54 $1,088.64

Below is the first part of a sales letter you can use.  The entire letter is in our "Definitive Guide."  Request the guide here.

You Won’t Need This Secret Decoder Pen to Learn The Best Kept Secret to Building Greater Confidence and Self-Control in Your Child

Dear John,

Wouldn’t it be nice if you could just use a secret decoder pen to insure your child’s confidence and self-control?  Well, you know, it doesn’t work that way, but there is help.

As a parent you prepare your child for school the best you can every day.  But each day we ask our children to face challenges that were unheard of - just a few short years ago.

Overcrowded classrooms, peer pressure, violence, and a level of negativity in our society that can discourage even the brightest and most optimistic child.  

And, when our children hopefully manage to remain physically safe, we can't help but feel alarmed - wondering if they are maintaining the optimism and the self-esteem they had when they were younger.  You can’t help but worry and maybe even loss sleep.

So what do you do about developing the confidence to ask and answer questions?  How about the discipline to focus, concentrate, and learn to their maximum potential?  Is your child being adequately developed at school?

You can be sure that these traits and more will be developed at Fairwood Martial Arts!

The entire letter is in our "Definitive Guide."  Request the guide here.


It’s an actual, genuine, and working decoder pen.  I’m sure most of you remember getting something like this  growing up in a cracker jacks or cereal box.  It may have been a decoder ‘ring’, but the premise is the same.   

If you’re of a certain age you may have collected the Ovaltine box-tops and sent them in to get your own secret decoder ring from the Little Orphan Annie radio program.  Me, I’m a little too young, but I can vividly remember Ralphie from A Christmas Story being sorely disappointed when his secret message simply read, “Drink more Ovaltine.” 

As I noted, the secret decoder pen actually does work!  Write your secret message with the white pen invisibly.  To read your message, rub the decoder pen all over the words to reveal them.  If the pen is dry, simply dip it in water to moisten.  I made mention of this in the letters provided.  I would certainly keep that copy in the letter.  I’m sure a lot of your prospects or clients are going to play with it, and that’s exactly what we want.  Busy hands get  a response.

Here are some headlines from various niches you can use.

For martial arts, music lessons, and other children programs:

You Won’t Need This Secret Decoder Pen to Learn The Best Kept Secret to Building Greater Confidence and Self-Control in Your Child

For auto-repair shops:

You Won’t Need This Secret Decoder Pen to Understand What Our ASE Certified
Mechanics Will Do to Fix Your Car

For chiropractors:

You Won’t Need This Secret Decoder Pen to To Find a Better Quality of Life

For financial planners:

You Won’t Need This Secret Decoder Pen to Decode This Turbulent Market

For anybody making your clients money:

You Won’t Need This Secret Decoder Pen to Uncover the Lost Profits in Your Business

For people in real estate:

You Won’t Need This Secret Decoder Pen to Buy/Sell Your Home

For people selling insurance:

You Won’t Need This Secret Decoder Pen to Figure Out Our Insurance Policies