As you know I’ve been using the marketing and sales strategies of, arguably the world’s best direct response marketer, Dan Kennedy.  He recently wrote the article below as a part of his series I subscribe to on “Renegade Millionaires.” 

I went back a few years in my swipe files to show you this example.  It comes from long-time client David Loynd of Grand's Garage in Escondido, CA. 

In fact, I think we met him at one of our first speaking engagements with 3D Mail over six years ago.  He’s been using our items for a few years now and I finally get an opportunity to highlight him.  He’s doing some good stuff. 

This is part of my systematic and automatic approach to follow-up with first time buyers of our products.  I’m a huge fan of these types of systems. They’re what allow a small business owner the freedom to own their business, but still have a life outside of the business

I stepped back a few years to get this month’s S&D example for you.  But it’s a good one.  Have you ever needed to get the attention of a VIP, big-wig, or important decision maker?  It can be brutal.  Gatekeepers, voice mail, unreturned phone calls and emails...  It can get frustrating.   But first, some background on this letter.

I hope you enjoyed Keith’s first installment on Wednesday.  From the feedback I’ve received, a lot of you have.  To see where we’ve been, visit the blog here.  Here’s Keith:

If you read this marketing tip, you know we usually talk about direct response marketing, direct mail, and copywriting.  We’re going to take a little break from that topic over the next couple weeks.  Keith, my dad, and the guy I run 3D Mail Results with, recently published his first book on customer service called, “Out-Nordstrom Nordstrom – Creating the World’s Best Customer Service.”  In honor of that, we’re going to start a series he wrote on just that subject.  I hope you enjoy them over the next few weeks.

If you can get people involved in your copy, it will substantially increase your readership and, more importantly, response.  Busy fingers increases response.

Over the next tips we’re going to explore proven sales letter formulas.  There are many formula’s out there, and we'll cover the most popular one today, the problem,agitate, solve (PAS).

Steve Clark is the CEO and Founder of New School Selling Today (see www.newschoolselling.com) an international business development and marketing firm that consults and coaches thousands of sales executives and business owners annually in Australia, Canada and the US, and after you see what he’s done with his bank bag letter you’ll understand that Steve knows Direct Response Marketing and Copywriting.

In this example, I’m taking you back to one of the first direct mail campaigns I implemented.  It’s for Superior Display, a manufacturing shop we own in Bend, OR.