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What does Direct Marketing guru Dan Kennedy, likely the highest paid copywriter in the country, if not the world, say about 3D Mail?

“I love using such grabbers and urge all of my clients to do so.”

Source: The Ultimate Sales Letter by Dan S. Kennedy. Page 55.


 

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Why 3D Mail Gets Such Great Results
When it comes to 3D Mail, 3D says it all. A regular envelope has length and width, but very little depth. 3D Mail has length, width and depth. It can be an envelope with something in it that makes it lumpy, or it can be a box, or a mini garbage can, or a bank bag, one any one of thousands of items.
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Why do Premiums Out Perform Discounts and Rebates and Lower Your Cost?
“Too many marketers deal with premiums almost as an afterthought. This is a huge mistake. I know for a fact that premiums can and do drive sales, and that a change of premium, with no other changes, can dramatically alter the results of a promotion. For this reason, just as much careful thought should be given to the premium as to the main offer.” – Dan Kennedy, Power Points #34
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