3D Mail | Direct Mail | Mailing Lists |Premiums & Giveaways

Don't Accept Dismal Direct Response Results!

Phone 888-250-1834

and You Will Get a REAL PERSON!

ico

My Account:

Login

Articles

	Marketing and Baseball I had the great fortune about 14 months ago to meet a childhood hero of mine, Cal Ripken, Jr. at a seminar in Baltimore, MD. more..
	Only Results Matter in Direct Mail As I was watching SportsCenter one evening a few days before the college football national championship game, the same reporter asked both coaches, Les Miles of LSU and Nick Saban of Alabama, in separate interview (and I’m paraphrasing), “What outside criticism has affected you and your team the most.” more..
	Message in a Bottle Direct Mailer It always amazes me at how few people do real, proactive marketing to trade show attendees at the events they attend. more..
	A 25% Response Rate? It' True! I catch some flack every now and again that all I show are consumer examples in this newsletter. Frankly, that’s just not true. A lot of examples come from my own businesses, all of which are B2B. Given that this month’s new item is in the B2C world, I thought I’d throw you B2B’ers this one. more..
	Being Believable in Your Direct Mail Whenever you make an offer, you want it to be believable. People are naturally skeptical, especially when it appears that an offer is too good to be true. You’ll often hear this referred to as “reason why” copy in this newsletter. more..

3D Mail and Double Readeship Path
	By Travis Lee Sunday, October 30, 2011 We’re going to talk about double readership path and copy cosmetic together this month, as they go hand-in-hand. For both items, it doesn’t matter if you’re using a 4” x 6” postcard, a one page sales letter, or a 48 page magalog, these techniques still apply More..

Money in the bank
	By Travis Lee Tuesday, October 04, 2011 This month’s S&D example comes from Inner Circle Member Pete Mitchell. Pete is a master at product launches, and he’s incredible at creating celebrity status, big pay days, and PR awareness. If you’re interested in a product launch, visit www.BustOutTheBigGuns.com More..

Gary Halbert = Genius
	By Travis Lee Wednesday, September 28, 2011 What you’re about to read was first published in my monthly newsletter, The Copywriter’s Corner, to get more information on it. Visit this link. More..

Follow a direct mail legend
	By Travis Lee Tuesday, September 13, 2011 What you’re about to read was first published in my monthly newsletter, The Copywriter’s Corner, to get more information on it, visit this link. More..

Back to School
	By Travis Lee Tuesday, August 30, 2011 It’s the back to school time around the country. But school is never NOT in session around here. What are you going to do this month to improve yourself and your business? More..