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Travis,
Your Free Guide is by far THE BEST, most helpful marketing piece I've seen.  And I've seen (and used) gobs of stuff from all of the Big Boys!  Thanks for creating a piece of marketing gold.

Wes Murph, Hermosa Beach, CA www.TheStudlyPooch.com


With your 3-D mail pieces I've experienced as much as a quadrupling in response rate over "flat" letters and postcards.  There's just nothing like dimensional mail...it's like being a kid again, ripping open your mail to see what the surprise is inside!  You've helped to make sending dimensional mail easy.  Thanks to you, my prospects now have three piles of mail: A-pile, B-pile, and "3-D pile. 
Dr. Chris Bowman    
Dental Insiders LLC
Charlotte, NC

Articles
What the Rich Want

I hope you received my email yesterday about the Boomer special which aired on CNBC.  See my blog post below.


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BOOMER$

BOOMER$, a report by Tom Brokaw on CNBC tonght.  It will be a must see.


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Marketing to Affluent Customers

Today we’re really going to dive into marketing to and attracting more affluent customers to your business.


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I’ve Been Missing

OK, so you probably realized that I haven’t posted a blog entry in the past week.  Well, I’ve got a good reason for that... 


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Get ‘em Involved

On Tuesday we spoke briefly about always asking for the order in your direct mail, a place where many marketers wimp out.  To review, see the blog post below.  Today we’ll talk about getting your reader involved


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Always Ask for the Order



Today we’re going to briefly go over a part of most sales letters, postcards, really any kind of direct mail advertising, where marketers really wimp out, the close.



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The Second Most Read Part of Your Letter



Did you know that the P.S. is the second most read part of any letter?  So it must be a pretty important part, don’t you think?



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A 'one-two' Punch



Bullet points in your copy can be one of the most influential parts of your sales letters.



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An advanced tip on offers



We’re going to wrap up our nearly two week long discussion on deadlines and offers.  Who knew there could be so much!



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Does it have a name?



We left off on Tuesday talking about deadlines and offers and I gave you four ways you can use deadlines to help spice up your offers.



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