Today we’re going to talk about what is included in your funnel and why it’s important to use a funnel, especially when using lead generation marketing.

So you’ve used lead generation marketing to get your ideal prospect to raise their hand, and identify themselves as someone who is interested in what you sell.  That’s a GREAT first step, but now what?!?

Your marketing funnel is a systematic approach to everything your prospects sees, hears and receives from you after they’ve raised their hand.  The keyword is SYSTEMATIC.  It’s even better if its semi or fully automatic. 

Here’s a simply funnel that you could easily use when someone response to your lead generation ad:

Day 1:  Send your free guide you advertised
Day 2:  Send email confirmation that you mailed the Guide.
Day 5:  Phone call to see they received the guide
Day 7:  Follow up email to be sure they received the guide.
Day 10:  Sales letter to sell your product/service
Day 20:  Postcard to sell your product/Service

So you’re starting to get the idea.  There are also things that should be continually doing each month, like newsletters, new offers/opportunities, promotions tied to holidays or current events.  The list could go on and on.

Why You Should Use a Marketing Funnel?

First and foremost, you just get more sales when you use a marketing funnel!  That should be reason enough, shouldn’t it!  There’s the short answer, but why do we get more sales when we use lead generation marketing, with a systematic marketing funnel as well?

We’re able to do what I like to call, lead nurturing and maturing.  Frankly, most of your prospects simply aren’t ready to buy at this very moment.  However, they will be ready to buy down the line.  Each prospects timeline for a purchase is different, so we’re able to give them the time they need to move from a “Luke-warm” buyer to “Ready to buy!”

You’re also able to provide education, and prove to your prospects that you’re a ‘Guru’ in your industry (Hey, a lot like this twice-weekly tip!).  Further, they get to know you as a person.  They get to know you, trust you and learn about you.  If you read my monthly print newsletter I send out, you already know a ton about me.

Finally, you’re able to position yourself, and answer the, ”Why should I choose you” question that always burns in the back of your prospects mind.  You can position your pricing and justify it, and position your ‘rules of engagement’ on how your business is run.

Blog Readers Only Special

The best system I’ve ever seen for systematically and automatically implementing your marketing funnel is Infusionsoft.

Infusionsoft’s automatic follow-up software combines email marketing, CRM & e-Commerce into one, simple system, so you can effortlessly stay in touch with prospects & customers and close more sales. With Infusionsoft, you’ll always be growing your business... even when you’re out of the office, at the beach, or asleep!  I use it myself for a lot of the 3D Mail marketing you get from me, as well as my coaching/consulting business. 

Discover 3 simple ways to close more sales, get repeat business, and grow your business FAST when you download their free report right here.

They have great lead generation devices and a great marketing funnel.  So even if you’re set with your CRM, email etc. you should still take a look and get on their list.  If you study it closely you’ll get a PhD level education in the topics we’ve just been discussing.  Check it out here.

To Your Direct Mail Success,
Travis Lee

www.3DMailResults.com