We finished off last week with “reason why” marketing in your offers.  To recap, see the blog post on reason why marketing.  Now we’re on to number 6 in our series of 7 tip for crafting an offer.  This may be the most important of the 7 tips you’ll get, so pay close attention.

For an offer to really be irresistible, you MUST have a reason for immediate action.  In direct response marketing, we call them deadlines. 

If you don’t have a deadline, you don’t really have an offer.  Most importantly, you don’t want to hide your offer.  You can to make it big and clear.  A headline is not something to hide from the client, hoping they don’t see it.  It’s the complete opposite.  You want them to know the deadline, make it big and clear to create urgency and an immediately response, NOW, not later.

Here’s an insider’s tip most don’t know.  Multiple deadlines, especially if you’re deadline is not for a few weeks, can work very well with an additional
bonus for a fast response.  Here’s an example:

This offer expires on June 30, 2009.  But if you respond by June 10th, you’ll get ______________.

Then fill in the blank with your incredible bonus gift, Free report, additional savings etc.

Having a reason why for the deadline is also key.  Its can tie right back to the reason why you’re making the offer in the first place.  If we use our vendor example from last week (see it here), we can easily say our vendor has only allowed us this offer until a certain date.  This may not be the best reason, but it’s a BELIEVEABLE reason, which is all we’re really concerned with.

Here are just a few ways to create deadlines in your marketing:

• Within “X” Number of Days
• By “X”-Date
• By Date stamped in RED in the letter.
• Limited to the first “X” number
• There’s a Waiting List!  You can’t even get it right now!

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