Earlier this week I introduced the idea of an irresistible offer to you.  To review where we’ve been, check out my blog post from Tuesday.  We’re going to pick up where we left off here.When crafting an offer, the very first thing you must consider is your target audience.  An offer that doesn’t resonate with your audience will not be successful, no matter how good you think it may be.

But how do you make it resonate?  Your offer must match your target audience’s interests, needs and motivations.  For the ultimate success in matching these three areas, you must find a starving crowd and  segment your list(s) using Geographic’s, demographics and pyschographics (buying habits).

Geographic targeting is probably the easiest to define and recognize so we’ll start there.  Geographic’s is the physical area which you can serve, or the effective rage your business has.  How far will your clients come to you, and how far will you travel to them.  A window washer may have an effective range of a 15 mile radius around his office, a real estate agent it maybe 25 miles. 

These are certainly not limited to your local community.  Most people would consider a dentist to be a “locals” only business.  However, I personally know of a handful of dentists who have clients fly in from all over the country to specifically visit their offices.  It all depends on WHO you’re marketing towards, and the specific message you put forth.

I also know a retail store owner who sells parts and accessories for race car drivers.  He’s able to travel to a different track on race weekends, wherever the biggest race of that weekend is held, and open his mobile shop.  Because he’s willing to travel to exactly to where his customers are located, he has extended his effective range. 

Next week we’ll discuss the ways you can segment your list and create an Irresistible Offer using demographics and psychographics.

Marketing Tip Reader’s Only Special

Last December we introduced a new product to the 3D Mail catalog, the prescription pill bottle self-mailer.  As a way to introduce it to you, our manufacturer gave us some great pricing.  This month I went back to them and asked if they could extend the same discount for December and January as they did last year, AND THEY DID.  Here’s the low sale pricing now through January 31, 2011.

96 pcs @ $0.41 ea!
540 pcs @ $0.35 ea!
1080 pcs @ $0.28 ea!
2160 pcs @ $0.24 ea!

Suggested Headlines:

“Curing What Ail’s Ya!”
“Your Prescription for ________”
“Just What the Doctor Ordered”
“Tell Me Where it Hurts”

This is a great campaign if you’re solving a nagging problem that persists for many of your clients, patients or prospects. 

This works as a self-mailer. All you need to do is fold your letter, affix the child proof cap, slap your mailing label and postage on the outside and drop it in the mail, it’s that easy!  Or we can fulfill the entire project for you, just give me a call.  The image on our site has a label on the pill bottle but these items DO NOT come with a label.  You’ll need to get your own label for mailing, or we can do it all for you.

Hurry, our manufacturer will only extend these onetime prices until January 31,  2011 as  a way to introduce this NEW product to our newsletter readers.  Check out the pill bottle mailer here or call in at 888-250-1834 to order.