The place to start providing Out-Nordstrom Nordstrom, Make-You Happy Customer Service isn’t exciting or fancy, but it is critical.  Your core values, your vision, your mission statement, whatever is the heart of your company, needs to put a huge emphasis on the Customer.  If it doesn’t, it’s going to be apparent on a daily basis.  Your team members simply won’t believe you when you tell them that Customer service is all-important, and it’s going to be reflected in the service they give your Customers.

Now don’t get me wrong, I like making money as much as the next guy.  In fact, the best reason to implement Out-Nordstrom Nordstrom Customer Service is to maximize your income.  But if your core value is only making the most amount of money in the least amount of time, then you might as well stop reading!

I don’t read our company value statement or beliefs daily, but they are the foundation of what we do at American Retail Supply.  Our values are very simple:

• Take care of our team members
• Take care of our Customers
• Be an honorable member of the community

You might be surprised to see that ‘Take Care of Our Team Members’ is listed before ‘Take Care of Our Customers’.  Please understand, these values aren’t numbered, they are bulleted.  This means that none is more important than another is.  And while one value isn’t more important than another, they are in the order they are for a reason.

We believe if we take care of team members, they will automatically take care of Customers better.  It is as simple as what goes around comes around.  Team members who believe that the company has their best interests at heart will do a better job taking care of Customers. 
 
Again, don’t get me wrong.  I make it perfectly clear to each new team member that when we say, ‘Take care of team members’, we don’t mean welfare and we don’t mean baby-sitting.  We mean “providing team members with a means of helping them achieve their work and personal goals.”

So how do these types of core values affect the bottom line?  Ken Blanchard, author of The One Minute Manager, wrote an article in Executive Excellence and reported on a study done by the Ethics Resource Center.  The Center performed an analysis of the Dow Jones for thirty years.  At the time of the study, they discovered if had you invested $30,000 in the Dow for thirty years, you would have $134,000.  Then they studied the twenty-one companies on the Dow Jones that had set high ethical standards with a written published company statement that stated their purpose and function were to serve the public with high ethical standards.  Had you invested your $30,000 with those twenty-one companies with high ethical standards, you would have well over $1,000,000.  Let me ask you, which do you want, $134,000 or $1,000,000?
 
So the first secret to Out-Nordstrom Nordstrom Customer Service is, Your core values need to put a huge amount of value on Customer service.

In celebration of my book and to reward you, the loyal readers of these tips, I’ve created The Ultimate Out-Nordstrom Nordstrom, Make-You-Happy Customer Service System and you can get all of my 5 favorite customer service books for free.

In addition to my five favorite books:

• Out-Nordstrom Nordstrom – Creating the World’s Best Customer Service - Keith Lee – $13.97
• The Simple Truths of Service – Inspired by Johnny the Bagger - Ken Blanchard and Barbara Glanz - $15.40
• Inside the Magic Kingdom – Seven Keys to Disney’s Success – Tom Connellan - $20.60
• W.A.Y.M.I.S.H. Why Are You Making It So Hard for me to give you my money – Ray Considine and Ted Cohn - $20.00
• Customer Satisfaction is Worthless, Customer Loyalty is Priceless – Jeffrey Gitomer - $30.90

You’ll Get:

The ‘Out-Nordstrom Nordstrom,’ Make-You-Happy Customer Service System is the Complete Customer Service Training System for your staff.  It includes:

• Team Member Customer Service Training DVD - Use this DVD to train your employees when implementing the system. Then use it for new employee (team member) customer service training, and for ongoing training.
   
• Team Member Workbook and Answer Key - Your team will complete this workbook while they watch the training DVD to insure that they understand your customer service expectations. It includes the answer key for you.
   
• The Book – Out-Nordstrom Nordstrom transcription in a MS Word Doc - Out-Nordstrom Nordstrom is primarily 57 secrets, rules, procedures, (some would say “policies” but I hate that word), you implement in your business to insure Make-You-Happy Customer Service. With the word document you can customize the transcription and make it unique to your organization. You may not want to implement a secret or two. Or, you may want to expand on a particular secret.
   
• Make-You-Happy Audio CDs – Make you car your library when you listen to Out Nordstrom Nordstrom on 2 audio CDs while you drive, workout or whatever.
   
• Best of Retail Marketing News - 240 page manual filled with articles on Out Nordstrom Nordstrom Make-You-Happy Customer Service, Marketing and Management.
   
• Best of the Marketing Tip of the Week - 76 tips on marketing, customer service and management.
   
• Suitable for Framing - “Who’s the Boss?”  “Serve the Customer” and, “ Do What You Do So Well…”  Display these in your break room, backroom and even in your store.
   
• L.E.A.R. - How to take care of upset customers laminated cards to put at your cash register to be sure everyone remembers how to take care of an upset customer.
   
• Resource CD - Most everything above on CD, in word documents, so you can tweak it as you wish.

The cost for the five books above is $82.87.  The cost for The Out-Nordstrom Nordstrom, Make-You-Happy Customer Service System is $97.00, but like I said, I’m celebrating my book and giving all five books away.  You can order the system on line by following this link.

As you’ll see the system on-line is $297.  Enter the promotion code 9775NN when you check out to get the $97.00 price… or call us at 800-426-5708 and tell us you want it all and you’ll get everything for $97.00… You pay only for The Out-Nordstrom Nordstrom, Make-You-Happy Customer Service System.

But Wait, There’s more…
Check out this Guarantee:  Use the entire system and all of the books for an entire year and if you don’t think it’s the best thing you’ve ever done to improve your business and bring customers back time and time again, return the system for a complete and total -  NO QUESTIONS ASKED REFUND and keep the books as my gift

Call 800-426-5708 to order, or visit this link and enter promo code 9775NN when you checkout.  The offer above is only available to those reading these Marketing Tips and it expires on Oct. 19th.