Earlier this week we started a discussion on the 7 most powerful words you can use in you marketing, and we hit on the two most powerful you can use.  To review, check out the blog..  Today we’ll hit two more words and phrases that will really hit home with your clients or prospects.

The third most power word or phrase you can use is:

“Read What our Customers Have to Say.”

People are much more interested in what others like them have to say than about what you or your sales staff has to say.  Any version of this line on an ad, brochure, and website will draw readership.

Jazzing up this statement can also make it more interesting.  It’s also best to tie it to the prospect your targeting.  For example, in our American Retail Supply business, when we target Denver area retailers, we’ll use a line like:

“Read What 33 Denver Area Retailers Have to Say About American Retail Supply’s Service”

You’re looking for a, “wow, that’s me,” reaction from your prospect, and this is one way to get it.

Another very powerful phrase in marketing is, “Your Choice.”  The book of the month club made this famous many moons ago with offers like, “Choose any 5 books for just $1.”  This exact model was used for many years throughout the 90’s as well in the music industry, “Buy any 10 CD’s for just $1.”

This strategy has even hit the fast food industry.  Wendy’s now offers value meals and has grouped different side items that are all priced the same, advertising more choices than just French fries.  Subway also does this and has tied it into their wildly successful campaign using Jared.  If you can get a prospect involved in choosing, you make a ‘yes or no’ decision go away altogether.

Next week we’ll talk about the final three powerful words and phrases you’ll want to use in your marketing.  See you then!

Marketing Tip Reader’s Only Special -  Get 30% off The Message in a Bottle Now Through Aug. 31st, one of our best sellers!

One item that is becoming increasingly popular lately is our message-in-a-bottle mailer.  If you’re looking for a way to cut the clutter, this is definitely one way to go. 
 
The bottom of the plastic bottle comes off for easy access.  Simply remove the bottom, roll up your letter and insert it!  Put the bottom back on, slap the address label on, add postage and drop it in the mail.  It’s that simple.  Or, we can do it all for you!  Just give me a call about complete implementation for you.  Your letter has to end up on the top of your customer’s stack of mail, and who could possibly resist opening the bottle and reading your letter?

A few tips when using this item.  First, you don’t need to put this bottle into a box; you simply mail the bottle “as is.”  You’ll want to use a 2” x 4” mailing label or smaller for the recipient’s address, and add your postage stamps or metered tape to the bottle as well.  We’re finding that response is not affected when using a metered stamp, so use whichever one is easier for you to implement.

Second, your prospect will be opening the bottom of the bottle, NOT the top.  I always like to put a message on label that reads, “Twist Bottom to Open.”  It may be obvious to you, but not to your prospect!

Get 30% off The Message in a Bottle Now Through Aug. 31st.

Check out the discounted pricing here, and be sure to check out the video on that page for more tips on using the message in a bottle for maximum success.