Travis, Your Free Guide is by far THE BEST, most helpful marketing piece I've seen. And I've seen (and used) gobs of stuff from all of the Big Boys! Thanks for creating a piece of marketing gold. Wes Murph, Hermosa Beach, CA www.TheStudlyPooch.com
With your 3-D mail pieces I've experienced as much as a quadrupling in response rate over "flat" letters and postcards. There's just nothing like dimensional mail...it's like being a kid again, ripping open your mail to see what the surprise is inside! You've helped to make sending dimensional mail easy. Thanks to you, my prospects now have three piles of mail: A-pile, B-pile, and "3-D pile. Dr. Chris Bowman Dental Insiders LLC Charlotte, NC
Earlier in the week we discussed the lists you should be using in your business. If you missed that discussion or want to review, go see the blog post below to see where we've been. Today we’ll talk about ways to get lists, and how to grow your own in-house list. One way to get a list is to rent commercially available lists. This article discusses the basics of renting lists. We'll get to other ways of growing your list in upcoming tips. First, understand you will be RENTING these lists for one-time, two-time or multiple use and the price will go up with each option. The lists will be “seeded” with false names and addresses that deliver your mail to the list owners, so they can police the use of their lists. Second, you’ll probably wind up working with a List Broker. A good List Broker can be of great help to you and can usually help you uncover ideas that you did not originally consider. You’ll find the List Brokers in your own area in your Yellow Pages, under MAILING LISTS and LIST BROKERS or similar categories. Third, you will need to educate yourself about available lists, in order to clarify your ideas about what you want BEFORE meeting with or talking with List Brokers. You can start at your nearest major city, main public library, where you’ll find a current or one-year-old copy of a huge directory called “SRDS”, for ‘Standard Rate And Data Service’. While at the library, you should also read some back issues of trade magazines like Direct Marketing and DM News. In a couple of hours, you can become conversant in the terminology, the language of the list business, so you can ask smart questions and deal with List Brokers. There’s more on renting lists, but I think you’ve got the basics covered here. Next week we’ll talk about ways to grow your own in-house list without have to buy or rent a list. See you next week.
Last week we started talking about ‘riches in niches - and subcultures.’ I told you that when you do target specific niches, you’ll have a distinct marketing advantage,
We wrapped up last week with a few thoughts on branding, and specifically the way small business owners should think about branding (hint: it’s NOT like big, nameless, faceless corporations).
Last week we started a discussion on a topic I normally don’t talk too much about, branding. But there are ways to use branding effectively while still adhering to our direct response marketing rules.
Last we started on a topic that I’m sure surprised a few of you. We talked about branding. No, not like golden arches, or swooshes, but in ways most small businesses can actually accomplish it. To review, see the blog post.
Earlier in the week we wrapping up our series on the 7 most powerful words and phrases you can use in your marketing. See all 7 at the blog posts below.