Travis, Your Free Guide is by far THE BEST, most helpful marketing piece I've seen. And I've seen (and used) gobs of stuff from all of the Big Boys! Thanks for creating a piece of marketing gold. Wes Murph, Hermosa Beach, CA www.TheStudlyPooch.com
With your 3-D mail pieces I've experienced as much as a quadrupling in response rate over "flat" letters and postcards. There's just nothing like dimensional mail...it's like being a kid again, ripping open your mail to see what the surprise is inside! You've helped to make sending dimensional mail easy. Thanks to you, my prospects now have three piles of mail: A-pile, B-pile, and "3-D pile. Dr. Chris Bowman Dental Insiders LLC Charlotte, NC
We’re in the middle of our discussion on marketing to affluent clients. Last Friday we hit on what the rich really want to buy, and what you need to do to attract them. Check out that blog post here. Today we’ll talk a little about the baby boomers attitudes towards aging, and how that affects their spending. I think this will be very insightful for you. In a 2007 survey of leading edge boomers (born 1946-1950) by www.AgeWave.com, those responding defined “old age” as 82 years of age. So what does that mean to you? To put it simply, if you sell or offer products or services towards people who are “slowing down” you may want to rethink how you selling to these people because the idealized way they view growing old is far, far different than the current retired generation. Their attitudes towards retirement are also vastly different than they were just a few years ago. In a Merrill Lynch survey 81% of boomers plan to work past 65. These boomers are not interested in the ‘classical retirement’ that has been romanticized by parents of the boomers. Does that mean there’s no need for anything revolving around ‘retirement?’ Of course not! However you’ll want to redefine your business if it involves traditional ‘retirement’ as we currently see it. These two little facts should give you an upper hand in reaching the affluent, especially the boomers who make up the largest single segment of the affluent. You’d be wise to start attracting them.
We’re continuing our segment on the 7 ad essentials you must include in your marketing. Last week we hit the topic of a deadlines and how vital they are to success in direct mail marketing. To review, visit the blog.
We’re continuing our segment on 7 ad essentials you must include in your marketing. Last week we talked about your basic business info, maps and directions and offers.
I hope you had a fun and safe 4th of July celebration over the weekend. I certainly did, even if it did rain a little (only in Seattle!). So last week we briefly spoke about one of my favorite topics, the Robert Collier principle.
We’re going to briefly going to talk about one of my favorite topics and strategies in marketing. In fact, we teach it and talk about it often in my monthly newsletter, The Copywriter’s Corner.
I hope you’re enjoying our ongoing discussion on message to market match and the marketing triangle. So far we talk about the markets you choose and the message (what you say). You can click on those links to review at my blog.