As you know I’ve been using the marketing and sales strategies of, arguably the world’s best direct response marketer, Dan Kennedy.  He recently wrote the article below as a part of his series I subscribe to on “Renegade Millionaires.” 

I went back a few years in my swipe files to show you this example.  It comes from long-time client David Loynd of Grand's Garage in Escondido, CA. 

In fact, I think we met him at one of our first speaking engagements with 3D Mail over six years ago.  He’s been using our items for a few years now and I finally get an opportunity to highlight him.  He’s doing some good stuff. 

This is part of my systematic and automatic approach to follow-up with first time buyers of our products.  I’m a huge fan of these types of systems. They’re what allow a small business owner the freedom to own their business, but still have a life outside of the business

I stepped back a few years to get this month’s S&D example for you.  But it’s a good one.  Have you ever needed to get the attention of a VIP, big-wig, or important decision maker?  It can be brutal.  Gatekeepers, voice mail, unreturned phone calls and emails...  It can get frustrating.   But first, some background on this letter.

I hope you enjoyed Keith’s first installment on Wednesday.  From the feedback I’ve received, a lot of you have.  To see where we’ve been, visit the blog here.  Here’s Keith: