OK, so you probably realized that I haven’t sent out a marketing tip in the past week.  Well, I’ve got a good reason for that…  My wife, Jen, gave birth to our first child, Carson Allen Lee on January 29, 2010!  Needless to say I’m a very proud Papa.  OK, I know that’s not marketing related, but I’ll loop around and get back to business, I promise, just stick with me.

Carson was born at 5:12 PM and weighed in at 6 lbs 4 oz. Below are a couple links to view some pictures if you’re interested.  They are on Facebook, but open to the ‘public.’  Hey, while you’re there give me a friend request if you’re a member as well!

Carson at the hospital.

Carson at home.

OK, so how does this relate to marketing?  My guess is the vast majority of you are solo-entrepreneurs or work for small business you either own, or you’re in charge of the marketing.  If that’s the case, big, expensive brand-building marketing is probably not the way to go with your marketing money.  In fact if you read my tips weekly, you probably know
I’m completely against it.

However, you can and should build a brand, and that brand should be YOU!  While you need huge ad budgets and years of “Madison Avenue” style marketing to build a brand like “The Golden Arches” or a “Swoosh,” you can easily build a brand around you, that’s much quicker and inexpensive than the way large, dumb companies do it.

You’ll notice that I let you into my world, both personally and professionally in these tips, my monthly print newsletters, and most of the direct mail I do.  All of it has some sort of personal touch to it that makes me “more human” and not just a company.

I challenge you to let your clients into your world.  Give your company your personality.  The sooner they see you as a real person, or better yet, a friend, and NOT a company, your sales will sky-rocket!

Marketing Tip Readers Only Special

Would I be a good direct response marketer if I didn’t capitalize on something like the birth of my first child!  Heck no!  So, no through March 11 (My wife’s birthday), you can get 6.4% off (For Carson’s weight at birth, 6 lbs. 4 oz.) on any order you place online or over the phone.

When you check out online, enter Carson into the promo code at checkout.  Or just tell me Carson when you call in.  It’s that Simple.