Travis, Your Free Guide is by far THE BEST, most helpful marketing piece I've seen. And I've seen (and used) gobs of stuff from all of the Big Boys! Thanks for creating a piece of marketing gold. Wes Murph, Hermosa Beach, CA www.TheStudlyPooch.com
With your 3-D mail pieces I've experienced as much as a quadrupling in response rate over "flat" letters and postcards. There's just nothing like dimensional mail...it's like being a kid again, ripping open your mail to see what the surprise is inside! You've helped to make sending dimensional mail easy. Thanks to you, my prospects now have three piles of mail: A-pile, B-pile, and "3-D pile. Dr. Chris Bowman Dental Insiders LLC Charlotte, NC
Today we’re going to briefly go over a part of most sales letters, postcards, really any kind of direct mail advertising, where marketers really wimp out, the close. In any sort of marketing, but especially direct response mail, you’ve got to ask for the order each and every time. This is not place to skimp, or be a wimp. You simply got to ask for the order, and give very specific and explicit instructions on how to do so. I know it can be hard, but remember, a confused buyer does nothing, and we certainly don’t want that! It’s also easy to expect the reader to know how to order. We as marketers often get so close to our marketing that we often think it’s obvious what to do next, but take it from me, it’s not always the case. If your letter has been written well, the close (asking for the order) should come naturally. It should be the natural and logical “next step” for your prospect or client to take.
We’re continuing our segment on the 7 ad essentials you must include in your marketing. Last week we hit the topic of a deadlines and how vital they are to success in direct mail marketing. To review, visit the blog.
We’re continuing our segment on 7 ad essentials you must include in your marketing. Last week we talked about your basic business info, maps and directions and offers.
I hope you had a fun and safe 4th of July celebration over the weekend. I certainly did, even if it did rain a little (only in Seattle!). So last week we briefly spoke about one of my favorite topics, the Robert Collier principle.
We’re going to briefly going to talk about one of my favorite topics and strategies in marketing. In fact, we teach it and talk about it often in my monthly newsletter, The Copywriter’s Corner.
I hope you’re enjoying our ongoing discussion on message to market match and the marketing triangle. So far we talk about the markets you choose and the message (what you say). You can click on those links to review at my blog.