Travis, Your Free Guide is by far THE BEST, most helpful marketing piece I've seen. And I've seen (and used) gobs of stuff from all of the Big Boys! Thanks for creating a piece of marketing gold. Wes Murph, Hermosa Beach, CA www.TheStudlyPooch.com
With your 3-D mail pieces I've experienced as much as a quadrupling in response rate over "flat" letters and postcards. There's just nothing like dimensional mail...it's like being a kid again, ripping open your mail to see what the surprise is inside! You've helped to make sending dimensional mail easy. Thanks to you, my prospects now have three piles of mail: A-pile, B-pile, and "3-D pile. Dr. Chris Bowman Dental Insiders LLC Charlotte, NC
We’re going to wrap up our nearly two week long discussion on deadlines and offers. Who knew there could be so much! To see the previous post and to catch up on all of my tips, check out the previous blog post. With offers, it’s almost always better to give them an ‘either or’ option instead of only one. For example, you may have a basic and deluxe version, Gold or Silver editions, etc. These will almost always out-perform a simple yes/no option. Here’s an advanced tip. When 65% or more of your clients start taking the deluxe option over the basic, add a “Best” option. You’ll want to keep the other two, but it’s been my experience that 10-20% will start taking the “Best” option when you present it. Finally, with deadlines, multiple deadlines are very effective and work well with long deadlines. For instance, you could use something like:
This offer expires in two weeks, but if you respond in the next two weeks you’ll get and additional FREE gift.
The power of taking something away over time is a very strong way to get people to act sooner rather than later.
We’re continuing our segment on the 7 ad essentials you must include in your marketing. Last week we hit the topic of a deadlines and how vital they are to success in direct mail marketing. To review, visit the blog.
We’re continuing our segment on 7 ad essentials you must include in your marketing. Last week we talked about your basic business info, maps and directions and offers.
I hope you had a fun and safe 4th of July celebration over the weekend. I certainly did, even if it did rain a little (only in Seattle!). So last week we briefly spoke about one of my favorite topics, the Robert Collier principle.
We’re going to briefly going to talk about one of my favorite topics and strategies in marketing. In fact, we teach it and talk about it often in my monthly newsletter, The Copywriter’s Corner.
I hope you’re enjoying our ongoing discussion on message to market match and the marketing triangle. So far we talk about the markets you choose and the message (what you say). You can click on those links to review at my blog.