Be sure to check out the Blog Reader’s only special at the bottom of this tip, we have a new product to announce that’s at a discounted price until April 29.

There are a few more big ideas I have to share before we move away from guarantees.  To see the first half of our discussion on guarantees, see my blog post from last week.  First is the length in time of the guarantee.  In almost all instances the longer the guarantee, the fewer refunds you’ll have.  I know that may go against conventional thinking that the more time they have with a product/service the more likely they will realize they don’t like it or don’t need it.

It’s actually just the opposite.  The more time they have to use your product or service, the less likely they are to ask for a refund.  Here’s why.  When you only give someone 14 days to use it, at day 12 if they haven’t used it, or are not seeing results, they’ll ask for a refund.

If you give the same product 90 days, the chances that they actually will remember and use the guarantee goes way down.  Now, you need to be honest and have integrity with this.  If they ask for a refund on your guarantee within the time allowed, you darn well better honor it. 

Finally, we’re left with unconditional vs. conditional guarantees.  Unconditional guarantees are just that, unconditional.  They are under no obligation to meet certain parameters or conditions (Duh!), they simply
get their money back, no questions asked. 

Conditional guarantees are just the opposite.  Your client must do something in order to get the guarantee.  I just told you about our Triple Your Money Back Guarantee that reads:

It’s obvious now that this is a conditional guarantee.  These can be used to bolster your “regular” guarantee, and really give you an added punch that can spark additional sales.  Here are a few examples of great guarantees I’ve seen and some I’ve written for myself and clients.

Unconditional guarantee used by Victoria Principal selling facial cream.  It’s a whole lot better than just saying, “money back guaranteed:”

“If your friends don’t accuse you of having a face lift, return the empty jar and we’ll give you all your money back.”

Here’s another I wrote for a client, a perception and unconditional guarantee in one, I call it the “You’ll be a Star” guarantee:

“If you don’t think my show wasn’t the most amazing you’ve ever seen, and people are not coming up to you after the show patting you on the back for having such a great event, then you don’t pay a dime.”

I can hear a lot of you out there saying you can’t guarantee your products or services.  If you’re a doctor, you can’t guarantee patient health, if you’re in weight loss, you can’t guarantee that they’ll lose weight, if you’re a financial advisor, you can’t guarantee monetary
success.

But there are a ton of things you can guarantee.  The doctor can guarantee that he’ll see you within 5 minutes of your scheduled appointment time.  If you sell weight loss, you can guarantee that their coach will call them back within 45 minutes of receiving a call.  A financial advisor can guarantee something similar to the doctor, or guarantee returned phone calls or any number of things not directly related to the product or service, but to the quality of service they’ll receive.

Marketing Tip Readers Only Special

We have a BRAND NEW item we’ve brought into the 3D Mail lines of products.  It’s an item I’ve been testing for about 1 year now, and it’s getting phenomenal results.  It’s the Whoopee Cushion!  As a way to introduce this new item, you can get 10% when you order before April 29th.  The prices on the website reflect the 10% savings.  Here are just a few headlines we’ve come up with for you to use.  There are more listed on our website at this link.

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