Travis, Your Free Guide is by far THE BEST, most helpful marketing piece I've seen. And I've seen (and used) gobs of stuff from all of the Big Boys! Thanks for creating a piece of marketing gold. Wes Murph, Hermosa Beach, CA www.TheStudlyPooch.com
With your 3-D mail pieces I've experienced as much as a quadrupling in response rate over "flat" letters and postcards. There's just nothing like dimensional mail...it's like being a kid again, ripping open your mail to see what the surprise is inside! You've helped to make sending dimensional mail easy. Thanks to you, my prospects now have three piles of mail: A-pile, B-pile, and "3-D pile. Dr. Chris Bowman Dental Insiders LLC Charlotte, NC
I know you may not be a math major, and I certainly wasn’t, but stay with me on this one as we start a discussion on sequential marketing. Sequential marketing is a sequence of marketing, with each one clearly referring to the previous one, all sent in a fairly condensed period of time, usually 4-6 weeks. You’ll usually double your response with 3 touches. This is where my fuzzy math comes in. Let me explain. We know that using 3 steps will almost always double our response. Let’s say we’re mailing out 500 bank bags as the first step in a sequence to our in-house list. We get a 4% response rate, or 20 responses. Now let’s say we send a postcard as our second step and the mini trash-can as our third step. When you do the math and calculate response and return on investment, you’ll almost always get 20 additional responses from steps 2 and 3 combined. So my fuzzy math would mean: Step 2 (postcard) + Step 3 (trash can) = The same response at Step 1 (bank bag) The math may not hold exactly with each marketing sequence you do, but you’ll usually be within a few percentage points either way. Later in the week we’ll talk about a few other sequential marketing strategies you can use.
We’re continuing our segment on the 7 ad essentials you must include in your marketing. Last week we hit the topic of a deadlines and how vital they are to success in direct mail marketing. To review, visit the blog.
We’re continuing our segment on 7 ad essentials you must include in your marketing. Last week we talked about your basic business info, maps and directions and offers.
I hope you had a fun and safe 4th of July celebration over the weekend. I certainly did, even if it did rain a little (only in Seattle!). So last week we briefly spoke about one of my favorite topics, the Robert Collier principle.
We’re going to briefly going to talk about one of my favorite topics and strategies in marketing. In fact, we teach it and talk about it often in my monthly newsletter, The Copywriter’s Corner.
I hope you’re enjoying our ongoing discussion on message to market match and the marketing triangle. So far we talk about the markets you choose and the message (what you say). You can click on those links to review at my blog.