Don't Accept Dismal Direct Response Results!
Phone 888-250-1834
and You Will Get a REAL PERSON!
ico
My Account:
 Login
Articles
Get back lost clients
By Travis Lee
Wednesday, November 11, 2009

If you said reactivating your lost clients, you’re right! For my money, a lost client is the 3rd easiest client to sell to after you own, active clients, and the referral clients we just finished up talking about.

  • So why don’t clients return? Here’s a list I’ve come up with:
  • They were dissatisfied with your product or service.
  • They no longer require what you offer (they moved, retired, left the company, etc)
  • It’s no longer convenient to do business with you.
  • They switched to another provider of your same product/service.
  • They’re embarrassed or feel they let YOU down (you’d be surprised how many fit this category).

And the #1 reason they no longer do business with you is they SIMPLY FORGET ABOUT YOU!

Starting on Thursday I’ll walk you through how you get get your lost clients back with some specific ideas and strategies that I’ve used in my businesses, and my clients. See you then.

Blog Readers Only Special

Speaking of lost clients, we have a very successful 3-step lost client campaign already put together! See it all right here! There’s even a short video staring yours truly and I explain how to use each of the 3 steps.

Every good marketer knows that in times of recessions, getting cold clients is one of the hardest things to do! One of the best things you can to do for your business is to have a systematic, proven way to get your lost clients to come back and purchase again!

This is one of them.

http://www.3dmailresults.com/new-product-detail.aspx?ProductID=711

The month of November is Lost Client Reactivation Month! For the rest of the month, you’ll get my lowest prices for any quantity you want, just $0.29 for each set of 3, one boomerang, one compass, one bug, minimum 96 pcs.

Be sure to call in for this special and let me know you’re Taking advantage of Lost Client Month!

 Related Articles:
Marketing and Baseball



I had the great fortune about 14 months ago to meet a childhood hero of mine, Cal Ripken, Jr. at a seminar in Baltimore, MD.



More..
 
Only Results Matter in Direct Mail



As I was watching SportsCenter one evening a few days before the college football national championship game, the same reporter asked both coaches, Les Miles of LSU and Nick Saban of Alabama, in separate interview (and I’m paraphrasing), “What outside criticism has affected you and your team the most.”



More..
 
Message in a Bottle Direct Mailer



It always amazes me at how few people do real, proactive marketing to trade show attendees at the events they attend. 



More..
 
A 25% Response Rate? It' True!



I catch some flack every now and again that all I show are consumer examples in this newsletter.  Frankly, that’s just not true.  A lot of examples come from my own businesses, all of which are B2B.  Given that this month’s new item is in the B2C world, I thought I’d throw you B2B’ers this one. 



More..
 
Being Believable in Your Direct Mail



Whenever you make an offer, you want it to be believable.  People are naturally skeptical, especially when it appears that an offer is too good to be true.  You’ll often hear this referred to as “reason why” copy in this newsletter. 



More..