Travis, Your Free Guide is by far THE BEST, most helpful marketing piece I've seen. And I've seen (and used) gobs of stuff from all of the Big Boys! Thanks for creating a piece of marketing gold. Wes Murph, Hermosa Beach, CA www.TheStudlyPooch.com
With your 3-D mail pieces I've experienced as much as a quadrupling in response rate over "flat" letters and postcards. There's just nothing like dimensional mail...it's like being a kid again, ripping open your mail to see what the surprise is inside! You've helped to make sending dimensional mail easy. Thanks to you, my prospects now have three piles of mail: A-pile, B-pile, and "3-D pile. Dr. Chris Bowman Dental Insiders LLC Charlotte, NC
If there’s one thing every business could use, it’s a fresh batch of new, ready-to-buy referral clients lining up each day. However, like most things, it’s easier said than done. For the next couple tips we’ll cover how you can actively promote and generate new referral clients in your business. Referrals are your second easiest client/patient to sell to (#1 being your own, current and active clients) so it makes sense to nurture referrals and have marketing campaigns and systems in place in your business to first and foremost get your current happy clients to give them, and second, to be sure you get them as clients once they are referred to you. Here are a couple of stats that may jump out at you. First, the average person has an immediate circle of influence or around 50 people. However, the average satisfied customer will only tell 3 other people about a satisfied experience. 3 out of 50! So the important thing to understand is satisfaction is not sufficient. The secret to referral stimulus is the different between satisfaction and enthusiasm produced by either merely meeting expectation or exceeding expectations. Think of it this way, none of your clients leave your store, practice, office, or website thinking to themselves,”how can I tell as many people as possible about this experience?” You’ve got to give them the reason to do it, and the tools and the way to do it. So starting next Tuesday we’ll talk about six specific ways you can use to get referrals in your business.
We’re continuing our segment on the 7 ad essentials you must include in your marketing. Last week we hit the topic of a deadlines and how vital they are to success in direct mail marketing. To review, visit the blog.
We’re continuing our segment on 7 ad essentials you must include in your marketing. Last week we talked about your basic business info, maps and directions and offers.
I hope you had a fun and safe 4th of July celebration over the weekend. I certainly did, even if it did rain a little (only in Seattle!). So last week we briefly spoke about one of my favorite topics, the Robert Collier principle.
We’re going to briefly going to talk about one of my favorite topics and strategies in marketing. In fact, we teach it and talk about it often in my monthly newsletter, The Copywriter’s Corner.
I hope you’re enjoying our ongoing discussion on message to market match and the marketing triangle. So far we talk about the markets you choose and the message (what you say). You can click on those links to review at my blog.