Travis, Your Free Guide is by far THE BEST, most helpful marketing piece I've seen. And I've seen (and used) gobs of stuff from all of the Big Boys! Thanks for creating a piece of marketing gold. Wes Murph, Hermosa Beach, CA www.TheStudlyPooch.com
With your 3-D mail pieces I've experienced as much as a quadrupling in response rate over "flat" letters and postcards. There's just nothing like dimensional mail...it's like being a kid again, ripping open your mail to see what the surprise is inside! You've helped to make sending dimensional mail easy. Thanks to you, my prospects now have three piles of mail: A-pile, B-pile, and "3-D pile. Dr. Chris Bowman Dental Insiders LLC Charlotte, NC
There are essentially two different kinds of content you can use. Content that is relevant to your business, niche or clients. And content that is non-relevant. You’ll want to strike a good balance between the two. It needs to have enough “on topic” material that your clients will enjoy reading it, and so that you can position yourself as the expert in your area of expertise. If you’ve been in your industry for more than two weeks, you probably know it very well, and in most cases better than your competitors,so the relevant content should be fairly easy. Pick a topic in your business and niche and start writing. You’ll be shocked at how much flow out on the page when you start. But as I said, you need to strike a good balance between relevant and non-relevant content. So what do you write about there? Here’s just a shortly list I’ve put together of topics I’ve discussed in my newsletter, and a couple that I haven’t used yet, but will!
If you’re still stuck and can’t get over the hump, there are a couple of businesses that write and mail your newsletter for you. All you need to do is send the list! The best one I’ve seen (and used myself in the past) is Jim Palmer. Jim is known internationally as The Newsletter Guru and is the president of No Hassle Newsletters. For information on his Done-4-you newsletter system, (key word: System) in which he writes, produces and mails your monthly newsletter FOR YOU, just click on this link.
We’re continuing our segment on the 7 ad essentials you must include in your marketing. Last week we hit the topic of a deadlines and how vital they are to success in direct mail marketing. To review, visit the blog.
We’re continuing our segment on 7 ad essentials you must include in your marketing. Last week we talked about your basic business info, maps and directions and offers.
I hope you had a fun and safe 4th of July celebration over the weekend. I certainly did, even if it did rain a little (only in Seattle!). So last week we briefly spoke about one of my favorite topics, the Robert Collier principle.
We’re going to briefly going to talk about one of my favorite topics and strategies in marketing. In fact, we teach it and talk about it often in my monthly newsletter, The Copywriter’s Corner.
I hope you’re enjoying our ongoing discussion on message to market match and the marketing triangle. So far we talk about the markets you choose and the message (what you say). You can click on those links to review at my blog.