Travis, Your Free Guide is by far THE BEST, most helpful marketing piece I've seen. And I've seen (and used) gobs of stuff from all of the Big Boys! Thanks for creating a piece of marketing gold. Wes Murph, Hermosa Beach, CA www.TheStudlyPooch.com
With your 3-D mail pieces I've experienced as much as a quadrupling in response rate over "flat" letters and postcards. There's just nothing like dimensional mail...it's like being a kid again, ripping open your mail to see what the surprise is inside! You've helped to make sending dimensional mail easy. Thanks to you, my prospects now have three piles of mail: A-pile, B-pile, and "3-D pile. Dr. Chris Bowman Dental Insiders LLC Charlotte, NC
I told you this would probably be the shortest tip I’ve ever written, but it’s probably the most important thing you can get out of this segment on marketing calendars. It’s an advanced idea for REAL implementers. You ready?
Post your marketing calendar where people you work with can see your initiatives to let them know what to expect and… HOLD YOU ACCOUNTABLE TO GET THEM DONE!
Marketing Tip Readers Only Special
My friend and very successful marketer Troy White has created a great resource where he’s created th emarketing calendar FOR YOU! The Cash Flow Calendar contains completed marketing campaigns that guarantee to grow your business. You will learn how to capitalize on the thousands of opportunities you have at your disposal to write new product or service launch. How to transfer an unusual holiday, even the standard ones, with a few minor changes, and one simple addition, to create monster successes with each mailer you send out to your clients. For each MONTH of the year, you will receive countless opportunities and ideas to run month-long promotions - or one major product launch tied into a monthly event (for example, did you know that April is National Customer Appreciation Month? Perfect time for a mailer and promotion. Or that April also is the month of National Couple Appreciation Month? How easily could you tie in that to a promotion applicable to couples? Troy shows you how. There’s a ton of done-for-you marketing in this resource. Visit Troy's site here to see it all for yourself. If you purchase the 2009 version you’ll also the 2010 version for free. You’ll get the ’09 version shipped immediately, then the ’10 version when it is ready in about a month. It will have more dates, more templates, and more copy and paste letters. See details here.
We’re continuing our segment on the 7 ad essentials you must include in your marketing. Last week we hit the topic of a deadlines and how vital they are to success in direct mail marketing. To review, visit the blog.
We’re continuing our segment on 7 ad essentials you must include in your marketing. Last week we talked about your basic business info, maps and directions and offers.
I hope you had a fun and safe 4th of July celebration over the weekend. I certainly did, even if it did rain a little (only in Seattle!). So last week we briefly spoke about one of my favorite topics, the Robert Collier principle.
We’re going to briefly going to talk about one of my favorite topics and strategies in marketing. In fact, we teach it and talk about it often in my monthly newsletter, The Copywriter’s Corner.
I hope you’re enjoying our ongoing discussion on message to market match and the marketing triangle. So far we talk about the markets you choose and the message (what you say). You can click on those links to review at my blog.