Travis, Your Free Guide is by far THE BEST, most helpful marketing piece I've seen. And I've seen (and used) gobs of stuff from all of the Big Boys! Thanks for creating a piece of marketing gold. Wes Murph, Hermosa Beach, CA www.TheStudlyPooch.com
With your 3-D mail pieces I've experienced as much as a quadrupling in response rate over "flat" letters and postcards. There's just nothing like dimensional mail...it's like being a kid again, ripping open your mail to see what the surprise is inside! You've helped to make sending dimensional mail easy. Thanks to you, my prospects now have three piles of mail: A-pile, B-pile, and "3-D pile. Dr. Chris Bowman Dental Insiders LLC Charlotte, NC
Here are three questions you should ask yourself before you start tackling your USP:
Some of the best USP ever took those 3 questions and created entire businesses around them with short, memorable and descriptive USP’s. Domino’s is probably the best example out there: Fresh, hot pizza delivered in 30 minutes or less or it’s free. Notice there no mention of good pizza, quality ingredients,or anything else. Just hot pizza, FAST. FedEx’s is no slouch either: When is absolutely, positively has to be there overnight.” Here’s another one. As amazing as it sounds, a COMPETENCY USP actually works now. Most business are so incompetent at what they do (however, those business are finding it a bit tougher now days). Here’s a great example of one I read in a newsletter not too long ago: What if you actually liked your Attorney? We listen, we respond. We return your phone call. I want to track this attorney down and give him my business! On Tuesday we’ll wrap up our discussion on USP’s, and I’ll dissect two USP’s we have for two businesses I am involved with, and I’ll give you a few more examples of great USP’s. I’ll talk to you then. Blog Readers Only Special Bill Glazer is one of the top Marketing Strategists in the world and one of the highest paid and OUTRAGEOUSLY successful copywriters alive today. In fact, he’s written 23 sales letters that have EACH generated one million dollars in sales. If you’d like to get a copy of Bill Glazer’s most OUTRAGEOUSLY SUCCESFUL sales letter he’s ever written and now used by business owners and entrepreneurs in 67 different business categories (online and offline) in association with the launch of Bill’s JUST RELEASED new book “OUTRAGEOUS Advertising That’s OUTRAGEOUSLY Successful” then click on the link below: www.outrageousbook.com/keith
We’re continuing our segment on the 7 ad essentials you must include in your marketing. Last week we hit the topic of a deadlines and how vital they are to success in direct mail marketing. To review, visit the blog.
We’re continuing our segment on 7 ad essentials you must include in your marketing. Last week we talked about your basic business info, maps and directions and offers.
I hope you had a fun and safe 4th of July celebration over the weekend. I certainly did, even if it did rain a little (only in Seattle!). So last week we briefly spoke about one of my favorite topics, the Robert Collier principle.
We’re going to briefly going to talk about one of my favorite topics and strategies in marketing. In fact, we teach it and talk about it often in my monthly newsletter, The Copywriter’s Corner.
I hope you’re enjoying our ongoing discussion on message to market match and the marketing triangle. So far we talk about the markets you choose and the message (what you say). You can click on those links to review at my blog.