Travis, Your Free Guide is by far THE BEST, most helpful marketing piece I've seen. And I've seen (and used) gobs of stuff from all of the Big Boys! Thanks for creating a piece of marketing gold. Wes Murph, Hermosa Beach, CA www.TheStudlyPooch.com
With your 3-D mail pieces I've experienced as much as a quadrupling in response rate over "flat" letters and postcards. There's just nothing like dimensional mail...it's like being a kid again, ripping open your mail to see what the surprise is inside! You've helped to make sending dimensional mail easy. Thanks to you, my prospects now have three piles of mail: A-pile, B-pile, and "3-D pile. Dr. Chris Bowman Dental Insiders LLC Charlotte, NC
We’re going to start down a new road today. We’re going to be starting on the topic of a USP, your unique selling proposition. This may be opening up a BIG can or worms, and it can be one of the hardest things you do with your business. But it’s well worth read. A USP is made up of all the things that your have say and offer. But a true USP is the thing or things that differentiate, that you do differently. That are different by personality, price, offer guarantee, whatever, so you stand out in a positive way. Why should you develop a USP? There are many reasons. Just a few of them include.
Here’s the biggie lesson of the day. Only you can create your USP. You can’t hire a consultant to do it, or a coach, only you. And I’m not going to lie, it’s not an easy thing to do and it requires a lot of thought and work. But over the next few marketing tips, we’ll get you well on your way if you don’t yet have one. If you do, this will hopefully bring some further insight if you wish to revamp your current USP. I’ll see you next week.
We’re continuing our segment on the 7 ad essentials you must include in your marketing. Last week we hit the topic of a deadlines and how vital they are to success in direct mail marketing. To review, visit the blog.
We’re continuing our segment on 7 ad essentials you must include in your marketing. Last week we talked about your basic business info, maps and directions and offers.
I hope you had a fun and safe 4th of July celebration over the weekend. I certainly did, even if it did rain a little (only in Seattle!). So last week we briefly spoke about one of my favorite topics, the Robert Collier principle.
We’re going to briefly going to talk about one of my favorite topics and strategies in marketing. In fact, we teach it and talk about it often in my monthly newsletter, The Copywriter’s Corner.
I hope you’re enjoying our ongoing discussion on message to market match and the marketing triangle. So far we talk about the markets you choose and the message (what you say). You can click on those links to review at my blog.