What's in your funnel

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Travis,
Your Free Guide is by far THE BEST, most helpful marketing piece I've seen. And I've seen (and used) gobs of stuff from all of the Big Boys! Thanks for creating a piece of marketing gold.
Wes Murph, Hermosa Beach, CA www.TheStudlyPooch.com

With your 3-D mail pieces I've experienced as much as a quadrupling in response rate over "flat" letters and postcards. There's just nothing like dimensional mail...it's like being a kid again, ripping open your mail to see what the surprise is inside! You've helped to make sending dimensional mail easy. Thanks to you, my prospects now have three piles of mail: A-pile, B-pile, and "3-D pile.
Dr. Chris Bowman
Dental Insiders LLC
Charlotte, NC

Articles

What's in your funnel
By Travis Lee Friday, August 14, 2009
Today we’re going to talk about what is included in your funnel and why it’s important to use a funnel, especially when using lead generation marketing. So you’ve used lead generation marketing to get your ideal prospect to raise their hand, and identify themselves as someone who is interested in what you sell. That’s a GREAT first step, but now what?!? Your marketing funnel is a systematic approach to everything your prospects sees, hears and receives from you after they’ve raised their hand. The keyword is SYSTEMATIC. It’s even better if its semi or fully automatic. Here’s a simply funnel that you could easily use when someone response to your lead generation ad: Day 1: Send your free guide you advertised Day 2: Send email confirmation that you mailed the Guide. Day 5: Phone call to see they received the guide Day 7: Follow up email to be sure they received the guide. Day 10: Sales letter to sell your product/service Day 20: Postcard to sell your product/Service So you’re starting to get the idea. There’s also things that should be continually doing each month, like newsletters, new offers/opportunities, promotions tied to holidays or current events. The list could go on and on. We’ll wrap up our talk about lead generation and your marketing funnel next week. I’ll see you then. RESOURCE FOR YOUR MARKETING FUNNEL The best system I’ve ever seen for systematically and automatically implementing your marketing funnel is Infusionsoft. Infusionsoft’s automatic follow-up software combines email marketing, CRM & eCommerce into one, simple system, so you can effortlessly stay in touch with prospects & customers and close more sales. With Infusionsoft, you’ll always be growing your business...even when you’re out of the office, at the beach, or asleep! I use it myself for a lot of the 3D Mail marketing you get from me, as well as my coaching/consulting business. They even have glowing endorsements from Michael Gerber of the E-Myth and Dan Kennedy! To see a demo video, and get a free trial visit this site. They have great lead generation devices and a great marketing funnel. So even if you’re set with your CRM, email etc. you should still take a look and get on their list. If you study it closely you’ll get a PhD level education in the topics we’ve just been discussing.

Gift with purchase
	By Travis Lee Wednesday, July 28, 2010 We’re continuing our segment on the 7 ad essentials you must include in your marketing. Last week we hit the topic of a deadlines and how vital they are to success in direct mail marketing. To review, visit the blog. More..

7 Ad Essentials - Deadlines
	By Travis Lee Tuesday, July 13, 2010 We’re continuing our segment on 7 ad essentials you must include in your marketing. Last week we talked about your basic business info, maps and directions and offers. More..

7 Ad Essentials
	By Travis Lee Thursday, July 08, 2010 I hope you had a fun and safe 4th of July celebration over the weekend. I certainly did, even if it did rain a little (only in Seattle!). So last week we briefly spoke about one of my favorite topics, the Robert Collier principle. More..

The Robert Collier Principle
	By Travis Lee Tuesday, July 06, 2010 We’re going to briefly going to talk about one of my favorite topics and strategies in marketing. In fact, we teach it and talk about it often in my monthly newsletter, The Copywriter’s Corner. More..

Target Your Best Clients
	By Travis Lee Monday, June 28, 2010 I hope you’re enjoying our ongoing discussion on message to market match and the marketing triangle. So far we talk about the markets you choose and the message (what you say). You can click on those links to review at my blog. More..