Related or Unrelated Premiums

Don't Accept Dismal Direct Response Results!

Phone 888-250-1834

and You Will Get a REAL PERSON!

My Account:

Login

Travis,
Your Free Guide is by far THE BEST, most helpful marketing piece I've seen. And I've seen (and used) gobs of stuff from all of the Big Boys! Thanks for creating a piece of marketing gold.
Wes Murph, Hermosa Beach, CA www.TheStudlyPooch.com

With your 3-D mail pieces I've experienced as much as a quadrupling in response rate over "flat" letters and postcards. There's just nothing like dimensional mail...it's like being a kid again, ripping open your mail to see what the surprise is inside! You've helped to make sending dimensional mail easy. Thanks to you, my prospects now have three piles of mail: A-pile, B-pile, and "3-D pile.
Dr. Chris Bowman
Dental Insiders LLC
Charlotte, NC

Articles

Related or Unrelated Premiums

By Travis Lee
Tuesday, June 16, 2009

Most people think their premium needs to be something they sell. This is a myth that needs to be addressed and debunked right now. In almost all instances, a premium unrelated to your product will outperform a premium that IS related to your business.

Here are a couple examples. For years in my main business I have sent out a free Big Key Calculator to responders to my mailing. I sell to independent retailers and I don’t sell calculators! Yes, they could use it in their store (or home, or wherever), but it is in no way related
to what I want to offer them.

For years, Sports Illustrated gave away sneaker phones. This is in no way related to what Sports Illustrated offers, a weekly sports-news magazine. They simply matched the premium with their target demographic. They didn’t offer two month’s free of the magazine, or a free report about sports. IT’S A CHEAP, BARELY SERVICEABLE PHONE! It’s not a product they sell!

Have you ever received an offer from Omaha Steaks? They almost always offer a premium with a purchase, and it’s an unrelated product. I don’t know about you, but I sure don’t want a free report on how a cow goes from the pasture to my plate. However, a free meat thermometer might be just the ticket to make sure my steak is nice and rare!

You should know enough about your target niche to offer an appropriate premium. Some will obviously work better than others. If you’re selling a high end, high priced luxury car, a $25.00 gift card to Wal-Mart probably isn’t the right premium. However, a leather briefcase with a perceived value of $125.00 (your actually cost is probably less than the $25.00 you’d spend at Wal-Mart) could probably do the trick!

Gift with purchase
	By Travis Lee Wednesday, July 28, 2010 We’re continuing our segment on the 7 ad essentials you must include in your marketing. Last week we hit the topic of a deadlines and how vital they are to success in direct mail marketing. To review, visit the blog. More..

7 Ad Essentials - Deadlines
	By Travis Lee Tuesday, July 13, 2010 We’re continuing our segment on 7 ad essentials you must include in your marketing. Last week we talked about your basic business info, maps and directions and offers. More..

7 Ad Essentials
	By Travis Lee Thursday, July 08, 2010 I hope you had a fun and safe 4th of July celebration over the weekend. I certainly did, even if it did rain a little (only in Seattle!). So last week we briefly spoke about one of my favorite topics, the Robert Collier principle. More..

The Robert Collier Principle
	By Travis Lee Tuesday, July 06, 2010 We’re going to briefly going to talk about one of my favorite topics and strategies in marketing. In fact, we teach it and talk about it often in my monthly newsletter, The Copywriter’s Corner. More..

Target Your Best Clients
	By Travis Lee Monday, June 28, 2010 I hope you’re enjoying our ongoing discussion on message to market match and the marketing triangle. So far we talk about the markets you choose and the message (what you say). You can click on those links to review at my blog. More..