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The Premium Can Be the Focus of Your Sales Pitch
We’ve been talking about immense power of using premiums (free gifts) in your marketing. On Tuesday we talked about related and unrelated premiums. to review, see my blog here. We’re going to pick up our conversation below.
Selling the second interest can be included in many sales processes, but it extremely applicable with premiums. How may Cracker Jack boxes did you buy as a kid (or for your kids) just to get that cheap little toy inside, or how about McDonald’s Happy Meals just for the prepackaged toy?
Premiums can Boost Your Referrals
As marketers, you know (or should know), that you will almost always get a better ROI from your current clients. Knowing this, you can ask your current clients to refer their friends, family and business associates to you! You can offer a FREE gift for each new client they refer. The best place to start to get new business is to ask your current happy and satisfied clients! Offer them something of high perceived value, and they’ll refer their friends to you!
Product Spotlight
Looking for ways to increase your response rates, or reduce returns? How about you offer a free gift! We have many premiums (free gifts) in a wide variety of price ranges.
We’ve recently added dozen’s of new premiums to our product line, and are adding more every week. Don’t see something that sparks your interest? Reply to this email and tell me what you want, and I’ll find it! We can source 1,000’s of different premium items.
If you have a product or service with a large transaction size, or you know you have a very large long-term value in a new client, go with something a littler nicer, and sometimes a little more expensive.
If you have a smaller transaction size, consider using one of the more inexpensive options. Free gifts are always a good way to increase your response and your ROI.
To Your Direct Mail Success,
Travis Lee
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