On Tuesday we spoke briefly about always asking for the order in your direct mail, a place where many marketers wimp out.  To review, see the blog post below.  Today we’ll talk about getting your reader involved

On Tuesday we spoke briefly about always asking for the order in your direct mail, a place where many marketers wimp out.  To review, see the blog post below.  Today we’ll talk about getting your reader involved

Today we’re going to briefly go over a part of most sales letters, postcards, really any kind of direct mail advertising, where marketers really wimp out, the close.

Did you know that the P.S. is the second most read part of any letter?  So it must be a pretty important part, don’t you think?

Bullet points in your copy can be one of the most influential parts of your sales letters.

We’re going to wrap up our nearly two week long discussion on deadlines and offers.  Who knew there could be so much!

We left off on Tuesday talking about deadlines and offers and I gave you four ways you can use deadlines to help spice up your offers.

Happy New!  Can you believe it’s already 2010?!  Weren’t we supposed to be in flying cars by now like George Jetson?

Alright, so before we took a short break last week for the holiday weekend we left off with a discussion on guarantees.

Last week we hit the tip of the iceberg with headlines.  A conversation that, quite frankly, could last a whole year.