We’re in the middle of our discussion on marketing to affluent clients.  Last Friday we hit on what the rich really want to buy, and what you need to do to attract them. 

I hope you received my email yesterday about the Boomer special which aired on CNBC.  See my blog post below.

BOOMER$, a report by Tom Brokaw on CNBC tonght.  It will be a must see.

Today we’re really going to dive into marketing to and attracting more affluent customers to your business.

OK, so you probably realized that I haven’t posted a blog entry in the past week.  Well, I’ve got a good reason for that... 

On Tuesday we spoke briefly about always asking for the order in your direct mail, a place where many marketers wimp out.  To review, see the blog post below.  Today we’ll talk about getting your reader involved

Today we’re going to briefly go over a part of most sales letters, postcards, really any kind of direct mail advertising, where marketers really wimp out, the close.

Did you know that the P.S. is the second most read part of any letter?  So it must be a pretty important part, don’t you think?

Bullet points in your copy can be one of the most influential parts of your sales letters.

We’re going to wrap up our nearly two week long discussion on deadlines and offers.  Who knew there could be so much!