I often get asked to critique sales letters, and I come across a lot of the same mistakes nearly every single time.  I’ve condensed it down to 13 of the biggest, most glaring mistakes I often see.  Today we’ll start with the first one, and it’s probably the most often made mistake.

There are a few simple rules and questions you must ask when decided on what kind of premium to offer to your cients or prospects.  Read on to find them out.

Two part premiums are a great way to increase your reponse.  See how to do them and what you'll need to consider when deciding to use two part premiums.

If the right premium is matched correctly with your list, your premium can often drive the sale.  World famous retailer Murray Raphel called this the “psychology of second interest.”  Read on for more.

Most people think their premium needs to be something they sell.  This is a myth that needs to be addressed and debunked right now.  In almost all instances, a premium unrelated to your product will outperform a premium that IS related to your business.
 

Offering a premium (free gift) to your offer can boost your response and actually save you money!  The proof is in the math.

Premiums are a proven way to incresae not ony the response of your direct mail, but actually increase the return on your investment.  Here's the start of a series on premiums.

When it comes to 3D Mail, 3D says it all. A regular envelope has length and width, but very little depth. 3D Mail has length, width and depth. It can be an envelope with something in it that makes it lumpy, or it can be a box, or a mini garbage can, or a bank bag, one any one of thousands of items.